![]() If you do really intend to go with a logotype as your minimalist logo design, it is important to not ignore the importance of choosing a relevant font. A logotype is considered to be the easiest and most impactful option while picking a logo for your company as it features your company in the very logo. And a logo, is a generalized term, that refers to all marks that represent a brand- the logo could be a logotype as well as a logomark. A logomark, on the other hand, is a logo that is centered around a symbolic image, for example, the twitter bird. A logotype is essentially a logo that is centered around the company name or initials, for example, LV of Louis Vitton. For the obvious: Aim for a simple logotypeįor a better understanding of this, let us understand the difference between a logomark and a logotype. A sophisticated, spot-on logo would ideally be something that is engaging in terms of the visuals, and also in a way is able to communicate what the brand could stand for. This also meant creating logos that look good on small screens. However, with the advent of the internet, brands recognized the need to make logos that look good on the web and not only physical media. Earlier, logos would only appear on the product, advertisements in papers or on TV, and probably on hoardings. For example, look at Ikea and Adidas over the years – their logos have changed to minimalistic logos and how!Īpart from the fact that brands recognized the need to stay in tune with the latest market design and needs, the new logos or changed logos had to be introduced by brands because of the change in mediums. ![]() Brands have now, over time, even changed their logos from what they once looked like as they understood the need of looking simpler to grab maximum attention. Logos of a brand do not only need to be well-thought of, but also relevant. They drive the audience to recognize your products just by looking at that one shape of your logo. Logos, needless to say, are a very essential and defining part of a brand’s identity. Minimalism is the idea of losing excessive elements and become simple as a whole – while not losing out on the impact that can be possibly created. Hence, minimalism and simplicity, though related, cannot be used as synonyms or interchangeably. On running a quick Google search, one can find minimalism define don Wikipedia as “a style that only uses essential elements for maximum impact.” Oftentimes, people tend to confuse minimalism with simplicity, however, on a similar search, you will find simplicity defined as “state or quality of being simple” ![]() Mc Donalds, Nike, Target, and Audi being some iconic examples of brands that use minimalist logos. Keeping your design elements to a minimum also helps people focus more on the content than other visual distractions.A lot of major brands also have taken the minimal route for their logo design purpose. Looking good online should be a top priority now that digital transactions are becoming more prevalent in our daily lives. It is much easier to read and apply for digital purposes. Flat design or the use of two-dimensional elements is a type of minimalist design. Plus, it also helps you keep the design legible. This is one of the most essential traits of a practical design as it makes the brand mark adaptive and timeless. First, let’s talk about what makes this design so good. Today, we are looking at famous brands with a minimalist logo design to serve as your inspiration.įind out what makes this design movement a force to be reckoned with. This type of brand identity has been a hit in terms of form and function. There has been a non-stop stream of brands redesigning their logos to a flat or minimalist logo design.
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